GOAL: Marketing Techniques

The degree is awarded based on continuous assessment. An assessment of student knowledge is conducted at the end of each semester (30 credits per semester).

The BUT program is equivalent to 180 European credits, corresponding to a bachelor’s degree (bac + 3). Students who have earned 120 credits receive the DUT (University Diploma in Technology, bac + 2) at the end of their first two years.

Special Accommodations

Elite Athletes:
Educational accommodations are available for elite athletes. For more information on these accommodations, visit the school’s information website at

Established Artists:
Educational accommodations are available for established artists. For more information on these accommodations, visit the school’s information website

Starting in the second year.

A true bridge to professional integration, the work-study program is offered starting in the second year of the B.U.T. TC.

Applicants who have earned or are working toward a French baccalaureate or an equivalent degree are eligible to apply through Parcoursup.

Applicants who are enrolled in school and/or reside in a country with a Campus France office must follow the "Etudes en France" process rather than the Parcoursup platform.

Students who are not enrolled in a regular program or who are not preparing for a French baccalaureate, a DAEU, or a Level IV diploma must follow a specific procedure to enroll in college (preliminary application or “white/green” application) and therefore do not use the Parcoursup platform, unless they are already enrolled in school in France.

For initial training:

Based on the application, following the PARCOURSUP procedure. www.parcoursup.fr

The deadline for submitting applications is set by the PARCOURSUP procedure.

 Continuing education:

Continuing education at institutions of higher education is intended for:

- individuals (employees, job seekers, self-employed professionals, etc.) who have interrupted their studies and wish to acquire or develop a qualification, or to build on their professional experience
- employers (in the private or public sector) who wish to develop their employees’ skills

Provided they meet the prerequisites, applicants may register through the University of Montpellier’s Continuing Education Department to earn:

- Diplomas equivalent to the Baccalaureate (DAEU B, Capacité en droit)
- National and state diplomas (DUT, Licence pro, engineering degrees, Master’s degrees, etc.)
- Institutional diplomas (university diplomas, certificates)

Admission to the program is also possible through the Recognition of Professional Qualifications or the Recognition of Prior Learning (VAP/VAE). For more information, please visit the Continuing Education Department’s website.

Through an apprenticeship program (available starting in the second year):

For more information, visit the Languedoc-Roussillon Apprentice Training Center

Student and Campus Life Fee (CVEC):

A Student and Campus Life Fee (CVEC) must be paid by each student prior to administrative registration for most programs listed on Parcoursup.

For more information on the programs subject to the CVEC fee and the available exemptions: https://cvec.etudiant.gouv.fr/

Tuition per year: 170 euros.

High school grades, with particular emphasis on subjects related to the specialization, as well as French grades on the early baccalaureate exam.
Evaluations from the teaching staff (mathematics, French, philosophy, English, modern foreign languages, specialization subjects).
Motivation for the specialization, interest in business and related careers.
Attendance, attitude, and behavior in all subjects.

GENERAL SKILLS
- Have a command of French that enables you to communicate effectively in writing and orally, particularly in public; to understand a problem statement, analyze it, and draft a solution;
- Have sufficient knowledge of English and a second modern language to progress during the program: engage in oral conversation, read and understand a text, and answer written and oral questions,
- Be able to research, organize, and analyze information from a variety of sources (press, Internet, media, etc.),
- Possess a good level of general knowledge: demonstrate curiosity and an open-minded approach to the social, political, and economic issues of the contemporary world,
- Be able to apply one’s knowledge and develop critical thinking skills.

TECHNICAL AND SCIENTIFIC SKILLS
- Understand, apply, and effectively use fundamental calculations and quantitative tools,
- Be able to apply one’s knowledge to solve problems,
- Be able to work in a digital environment and possess basic knowledge of office software.

PERSONAL QUALITIES
- Have a preliminary idea of your career goals,
- Be a team player and able to contribute effectively to group work through projects and practical assignments,
- Be practical, attentive, and thorough,
- Demonstrate interest and motivation in the fields of marketing, business, and communication,
- Be able to take initiative and organize your studies (or manage your workload) to independently complete the work necessary for your success.

Upon completion of the program, graduates will be able to:
◌ Conduct market research
◌ Design communication tools
◌ Manage a budget
◌ Work as part of a team and lead a project
◌ Master communication and information processing tools
◌ Develop a sales pitch and successfully negotiate

The BUT program, which combines general and professional education, encourages students to continue their studies. Opportunities vary depending on the major and admission requirements (application, exam, interview).

• At the university, students who have successfully completed four semesters of the BUT program may enroll in a bachelor’s degree program to subsequently pursue a master’s degree ( bac+5). Admission to L2 (second year of the bachelor’s degree) or L3 (third year) is subject to the approval of the university’s academic committee; it is also possible to apply for the first year of the master’s program (M1) for those who have earned their BUT degree.

• Many engineering schools accept students from IUTs through their parallel admissions processes. The number of spots allocated to these candidates and the eligible degree specializations vary from school to school. With the reform of IUT curricula, the admission requirements for these candidates have yet to be finalized.
• The one-year ATS (Advanced Technician Program) preparatory courses are open to students who hold a DUT in one of the offered specializations, depending on their career goals: biology; industrial engineering; civil engineering; and chemistry-related fields.

• Business and management schools have established parallel admissions processes. The number of available spots varies by school. Certain BUT specializations are better suited than others. A few high schools offer a one-year preparatory program for entrance exams to two-year post-secondary programs: the ATS economics and management prep program.

Digital Marketing, E-Business, and Entrepreneurship Track:

Target roles:
All roles in digital marketing and e-business + Launching digital startups

International Business Track: Buying and Selling:

Targeted careers:
All careers in international trade

Business Development and Customer Relationship Management Track:

Target roles:
All retail roles: Retail manager, department manager, store manager...