BUT Marketing Techniques

The diploma is awarded on the basis of continuous assessment. A validation of knowledge is organized at the end of each semester (30 credits per semester).

The BUT corresponds to 180 European credits, i.e. a bac + 3 level. Those who have validated 120 credits obtain the intermediate diploma of DUT (university diploma of technology, at bac + 2) at the end of their first two years.

Special accommodations

High-level athletes:
Schooling accommodations available for high-level athletes. For more information on accommodations, consult the school's information site

Confirmed artist:
Possibility of accommodations for confirmed artists. For more information on accommodations, visit the school's information website

From the second year.

A real gateway to professional integration, the choice of a work-study program is offered from the 2nd year of the B.U.T. TC.

Applicants who hold or are preparing for a French baccalaureate or a qualification accepted as equivalent are authorized to apply via Parcoursup.

Applicants attending school and/or residing in a country with a Campus France area go through the "Etudes en France" procedure and not through the Parcoursup platform.

Students who do not have or are not preparing a French baccalaureate, a DAEU or a level IV diploma must go through a specific procedure to apply to university (pre-registration file or white/green file) and therefore do not go through the Parcoursup platform, unless they are already enrolled in school in France

In initial training:

On application file, following the PARCOURSUP procedure. www.parcoursup.fr

Deadline for returning files defined by the PARCOURSUP procedure.

 In continuing education:

Continuing education in higher education institutions is for :

- people (employees, job seekers, professionals, etc.) who have interrupted their studies and wish to acquire or develop a qualification, to enhance their professional experience
- employers (private or public) wishing to develop the skills of their employees

Subject to fulfilling the prerequisites, candidates can register via the Continuing Education Service of the University of Montpellier, for :

- Diplomas equivalent to the Bac (DAEU B, Capacity in law)
- National and State diplomas (DUT, Licence pro, Engineering, Master,...)
- Institutional diplomas (University Diploma, Certificate)

Access to the training is also possible through a Validation of Professional Experience or a Validation of Experience (VAP/VAE). For more information, you can consult the website of the Continuing Education Department

Apprenticeship training (possible from the second year):

For more information, consult the Languedoc Roussillon Apprentice Training Center

Student and Campus Life Contribution (CVEC):

A Student Life and Campus Contribution (CVEC) must be paid by each student prior to administrative registration for most of the programs listed on Parcoursup.

For more information on the courses concerned by the payment of the CVEC and the exemptions provided: https://cvec.etudiant.gouv.fr/

Tuition fees per year: 170 euros.

High school results with particular attention to subjects related to the specialty as well as the French grades for the Baccalaureate exam.
Appreciation of the teaching staff (mathematics, French, philosophy, English, foreign languages, specialty subjects).
Motivation for the specialty, interest in business and related professions.
Attendance, attitude and behavior in all subjects.

GENERAL COMPETENCIES
- Have a mastery of French allowing to communicate in an adapted way in writing and orally, in particular in public, to understand a statement, to analyze it and to write a solution,
- Have a sufficient knowledge of English and of a second foreign language allowing to progress during the training: exchange orally, read and understand a text, answer written and oral questions,
- Be able to research, structure, analyze information from various documentary sources (press, Internet, media...),
- Have a good level of general culture: show curiosity and openness to the social, political and economic issues of the contemporary world,
- Know how to mobilize their knowledge and develop a critical sense

TECHNICAL AND SCIENTIFIC COMPETENCIES
- Know, mobilize and use efficiently the fundamental calculations and quantitative tools,
- Know how to mobilize its knowledge to answer a problem resolution,
- Be able to evolve in a digital environment and have basic knowledge in office automation.

HUMAN QUALITIES
- Have an initial reflection on his or her professional project,
- Be a team player and know how to integrate into group work via projects and practical work,
- Have a practical sense, be attentive and rigorous,
- Show interest and motivation for the fields of marketing, commerce and communication,
- Know how to get involved and organize his or her studies (or manage his or her workload) to provide the work necessary to succeed independently.

At the end of the training, the graduate will be able to:
◌ Develop market studies
◌ Design communication tools
◌ Manage a budget
◌ Work in a team and lead a project
◌ Master communication and information processing media
◌ Develop a sales pitch and conduct a successful negotiation

The general and professional training of the BUT encourages further studies. The possibilities vary according to the specialties and the conditions of access (file, exam, interview).

• At the university, join a licence, for those who have validated 4 semesters of the BUT, in order to prepare a master (bac+5). Access to L2 (2nd year of a bachelor's degree) or L3 (3rd year of a bachelor's degree) is based on the advice of the university's pedagogical committee; it is also possible to apply for the 1st year of a master's degree (M1) for those who have obtained their BUT diploma.

• Many engineering schools accept students from IUTs through their parallel admissions. The number of places allocated to these profiles and the degree specialties admitted vary from one school to another. With the reform of the IUT curriculum, the procedures for access to the school for these candidates have yet to be specified.
• The 1-year ATS preparatory courses (adaptation technicien supérieur) are open to holders of a DUT in one of the following specialties, depending on their plans: biology, industrial engineering, civil engineering, and chemical trades.

• Business and management schools have set up parallel admissions. The number of open places varies according to the school. Some BUT specialties are more suitable than others. Some high schools offer a one-year preparation for the entrance exams at the baccalaureate + 2 years: pre-preparation for ATS economics and management.

Digital marketing, e-business and entrepreneurship course:

Targeted professions:
All digital marketing and e-business professions + Creation of a digital business startup

International business course: buying and selling:

Targeted professions:
All international trade professions

Business development and customer relationship management course:

Targeted professions:
All distribution professions: retail manager, department manager, point of sale manager, etc.