BUT Marketing Techniques

The diploma is awarded on the basis of continuous assessment. An assessment of knowledge is organized at the end of each semester (30 credits per semester).

The BUT corresponds to 180 European credits, equivalent to a bachelor's degree. Those who have earned 120 credits receive an intermediate DUT (university technology diploma, equivalent to two years of higher education) at the end of their first two years.

Special accommodations

High-level athletes:
Possibility of academic accommodations for high-level athletes. For more information on accommodations, visit the school's information website

Established artists:
Possibility of academic accommodations for established artists. For more information on accommodations, visit the school's information website.

Starting in the second year.

A true gateway to professional integration, the option of work-study programs is offered starting in the second year of the B.U.T. TC program.

Candidates who hold or are preparing for a French baccalaureate or an equivalent qualification are authorized to register via Parcoursup.

Candidates who are enrolled in school and/or reside in a country with a Campus France office must follow the "Etudes en France" procedure rather than using the Parcoursup platform.

Students who are not enrolled in a school or who are not preparing for a French baccalaureate, a DAEU (diploma for the acquisition of university entrance qualifications), or a level IV diploma must follow a specific procedure to enroll in university (preliminary enrollment application or white/green application) and therefore do not use the Parcoursup platform, unless they are already enrolled in school in France.

Initial training:

Based on application, following the PARCOURSUP procedure. www.parcoursup.fr

Deadline for returning applications defined by the PARCOURSUP procedure.

 In continuing education:

Continuing education in higher education institutions is aimed at:

- Individuals (employees, job seekers, self-employed professionals, etc.) who have interrupted their studies and wish to acquire or develop a qualification, or to enhance their professional experience
- Employers (private or public) wishing to develop the skills of their employees

Provided they meet the prerequisites, candidates can register via the Continuing Education Department of the University of Montpellier to obtain:

- Equivalent high school diplomas (DAEU B, Capacité en droit)
- National and state diplomas (DUT, Licence pro, Ingénioriat, Master, etc.)
- Institutional diplomas (University Diploma, Certificate)

Access to training is also possible through Validation of Professional Experience (VAP) or Validation of Acquired Experience (VAE). For more information, please visit the Continuing Education Department website.

Apprenticeship training (possible from the second year onwards):

For more information, visit the Languedoc Roussillon Apprentice Training Center.

Student and Campus Life Contribution (CVEC):

A Student and Campus Contribution (CVEC) must be paid by each student before administrative registration for most courses listed on Parcoursup.

For more information on training courses covered by the CVEC payment and exemptions: https://cvec.etudiant.gouv.fr/

Tuition fees per year: €170.

High school results, with particular attention to subjects related to the specialization, as well as French grades in the early baccalaureate exam.
Assessments by the teaching team (math, French, philosophy, English, modern foreign languages, specialization subjects).
Motivation for the specialization, interest in business and related professions.
Attendance, attitude, and behavior in all subjects.

GENERAL SKILLS
- Have a command of French that allows you to communicate appropriately in writing and orally, particularly in public, to understand a statement, analyze it, and draft a solution,
- Have sufficient knowledge of English and a second modern language to progress during the training: communicate orally, read and understand a text, answer written and oral questions,
- Be able to research, structure, and analyze information from various documentary sources (press, Internet, media, etc.),
- Have a good level of general knowledge: demonstrate curiosity and openness to the social, political, and economic issues of the contemporary world,
- Know how to apply your knowledge and develop critical thinking skills.

TECHNICAL AND SCIENTIFIC SKILLS
- Know, apply, and effectively use fundamental calculations and quantitative tools,
- Know how to apply knowledge to solve problems,
- Be able to work in a digital environment and have basic office software skills.

PERSONAL QUALITIES
- Have an initial idea of your career plans,
- Be a team player and able to integrate into group work through projects and practical work,
- Be practical, attentive, and thorough,
- Show interest and motivation in the fields of marketing, business, and communication,
- Be able to get involved and organize your studies (or manage your workload) to do the work necessary to succeed independently.

Upon completion of the program, graduates will be able to:
◌ Conduct market research
◌ Design communication tools
◌ Manage a budget
◌ Work in a team and lead a project
◌ Master communication and information processing tools
◌ Develop a sales pitch and successfully negotiate

The general and professional training provided by the BUT encourages students to continue their studies. Opportunities vary depending on the specialization and admission requirements (application, exam, interview).

• At university, enroll in a bachelor's degree program, for those who have completed four semesters of the BUT, with a view to then preparing for a master's degree ( five years of higher education). Admission to L2 (second year of the bachelor's degree) or L3 (third year) is subject to the approval of the university's academic committee. It is also possible to apply for the first year of the master's degree, known as M1, for those who have obtained their BUT diploma.

• Many engineering schools accept students from IUTs through their parallel admissions process. The number of places allocated to these profiles and the specializations accepted vary from school to school. With the reform of IUT curricula, the terms and conditions for these candidates to enter engineering schools are still to be determined.
• The one-year ATS (advanced technician adaptation) preparatory courses are open to holders of a DUT (university technical diploma) in one of the specializations offered, depending on their plans: biology; industrial engineering; civil engineering; chemistry-related professions.

• Business and management schools have set up parallel admissions processes. The number of places available varies depending on the school. Some BUT specializations are more suitable than others. Some high schools offer a one-year preparatory course for entrance exams to two-year higher education programs: ATS economics and management prep.

Digital Marketing, E-business, and Entrepreneurship Program:

Targeted professions:
All professions in digital marketing and e-business + Creation of digital commercial startups

International Business Course: Purchasing and Sales:

Targeted professions:
All professions in international trade

Business Development and Customer Relationship Management Course:

Targeted professions:
All professions in distribution: Retail manager, department manager, point of sale manager, etc.